System sales up 10%. Like-for-likes returning positive from March. More sub-franchisees in place.
10% increase in System Sales1 H1 2019 on H1 2018
80% of delivery sales ordered online
Like-for-likes building from March 2019:
5% like-for-like growth in System Sales2 March-June 2019 on March-June 2018
6% like-for-like growth in order count3 March-June 2019 on March-June 2018
-1% like-for-like growth in System Sales January-June 2019 on January-June 2018
3 corporate stores acquired/agreed to be acquired by 2 new sub-franchisees on 1st July 2019:
DP Poland has currently 10 sub-franchisees across Poland
3 corporate stores taken under management contract by 1 existing sub-franchisee
67 stores in 28 towns and cities to-date
4 new stores opened in H1 2019
Nick Donaldson, non–executive Chairman of DP Poland, said:
“The first half of 2019 has seen momentum return to like-for-like performance following the strong comparatives driven by TV advertising in January and February 2018. Like-for-like order count has grown 6% since March. Total System Sales grew 10% in the first half as a result of like-for-like performance and new store openings. Our efforts in sub-franchisee recruitment are bearing fruit with 2 additional sub-franchisees acquiring/agreeing to acquire 3 corporate stores between them this month We have also entered into 3 more management contracts with 1 of our existing sub-franchisees.
We intend to announce our interim results for the six months ended 30 June 2019 on 24 September 2019. ”
Enquiries:
020 3393 6954DP Poland PLC
Nick Donaldson, non-executive Chairman
020 7418 8900 Peel Hunt
Adrian Trimmings/George Sellar
Notes to editors
DP Poland, through its wholly owned subsidiary DP Polska S.A., has the exclusive right to develop, operate and sub-franchise Domino’s Pizza stores in Poland. There are currently 67 Domino’s Pizza stores, 43 corporate, of which 4 are managed under management contract, and 24 sub-franchised.
1 System Sales – total retail sales including sales from corporate and sub-franchised stores
2 Like-for-like System Sales growth in PLN, matching trading periods for the same stores between 1 January and 30 June 2018 and 1 January and 30 June 2019
3 Like-for-like growth in the number of orders, matching trading periods for the same stores between 1 January and 30 June 2018 and 1 January and 30 June 2019
Ahead of today’s Annual General Meeting, to be held at 9am, DP Poland announces a trading update for Q1 2019, the period from 1 January – 31 March 2019.
Trading in line with management expectations
3 new stores opened in Q1, bringing the total number of stores to 66, across 30 towns and cities
4 further leases signed for new sites
Peter Shaw, Chief Executive of DP Poland said:
“Our marketing campaign featuring Damian Kordas launched in the second half of January and has been effective at driving sales, as has our trial partnership with food delivery aggregator Pyszne. All 66 of our stores are now on the Pyszne system.”
DP Poland PLC (“DP Poland or the “Company”, or the “Group”))
24% increase in System Sales, 18% growth in revenue, 66 stores open to-date
Financial highlights:
24% increase in System Sales* to 72m PLN 2018 (58m PLN 2017)
6% like-for-like** growth in System Sales 2018 on 2017, adjusting for delivery area splits***
18% growth in revenue to 60m PLN 2018 (50m PLN 2017)
85% increase in corporate store EBITDA
21% increase in commissary gross profit†
Group EBITDA†† loss (£1.92m•) 2018, versus (£1.78m••) 2017
Group loss for the period (£3.79 m•) 2018, versus (£2.63m••) 2017
Operational highlights:
77% of delivery System Sales ordered online 2018 (75% 2017)
9 new stores opened in 2018, 3 further opened in 2019 to-date
66 stores open to-date, across 30 towns and cities
Peter Shaw, Chief Executive of DP Poland said:
“In spite of a challenging second half to the year we achieved a 24% increase in System Sales and significant growth in both corporate store EBITDA and commissary gross profit in 2018. Understanding the external factors that negatively impacted sales growth, namely the unusually warm and dry weather and unprecedented levels of advertising spend by the two main delivery aggregators, has informed our sales and marketing response in 2019.
We have launched an innovative marketing campaign for 2019 featuring bespoke video and image content that will run throughout the year on digital, rather than traditional, channels, including YouTube, Facebook and Instagram. Alongside this campaign we are trialling a partnership with the largest delivery aggregator, Pyszne (Takeaway.com) and early signs of significant incremental sales look promising as we leverage Pyszne’s advertising spend.
The share placing completed at the end of February gives the business the requisite funds for further corporate store openings and for investment in sales and marketing.”
Notes to editor
DP Poland, through its wholly owned subsidiary DP Polska S.A, has the exclusive right to develop, operate and sub-franchise Domino’s Pizza stores in Poland. There are currently 66 Domino’s Pizza stores, 42 corporately managed, 2 under management contract and 24 sub-franchised.
26 March 2019
* System Sales – total retail sales including sales from corporate and sub-franchised stores, unaudited.
** Like-for-like growth in PLN, matching trading periods for the same stores between 1 January and 31 December 2017 and 1 January and 31 December 2018.
*** When a store’s delivery area is split, by opening a second store in its original delivery area, a significant portion of the original store’s customer database is allocated to the new store, resulting in the original store losing sales. Calculating pre-split like-for-likes allows us to see sales growth by matched delivery areas, irrespective of the opening of new stores. Pre-split like-for-likes are a standard measure adopted by many major Domino’s Pizza master franchisees. Up to 31 December 2017 we had only split two delivery areas, out of 54 stores, hence not analysing pre-split like-for-likes before 2018. See note under Finance Director’s Review.
† Sales minus variable costs
†† Excluding non-cash items, non-recurring items and store pre-opening expenses
All of DP Poland’s interviews can be found on the following sites BRR Media and Proactive Investors. BRR Media interviews can also be found under the About us section of this site, under DPP Webcasts.
DP Poland plc provides the following trading update for the year to date.
System Sales have grown substantially year-to-date, but as seen in the July and August sales numbers, announced within the interim results, we have seen softening like-for-like sales growth continue into the fourth quarter. A combination of warm and dry weather continuing into November and sustained advertising spend by competing delivery aggregators, in particular, impacted share of voice and sales performance. In addition to these external factors our investment in top-line sales support in Q4 2017 was not replicated in Q4 2018, as we focused more on balancing sales growth with enhanced store profitability.
Despite the sales pressure, Company EBITDA for 2018 is expected to be broadly in line with expectations, but we approach the year ahead with caution and believe that sales and EBITDA performance for 2019 will continue to be impacted by competition for share of voice.
The Company intends to release a full year trading update on 29 January 2019.
The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.
Note:
DP Poland, through its wholly owned subsidiary DP Polska S.A, has the exclusive right to develop, operate and sub-franchise Domino’s Pizza stores in Poland. There are currently 62 Domino’s Pizza stores, 36 corporately managed, 2 under management contract and 24 sub-franchised.
DP Poland has commissioned Hardman & Co to produce independent research coverage of the business, their first research note, by analyst Jason Streets is now available.
This research is publicly available from Hardman & Co’s website www.hardmanandco.com with no restrictions on distribution, however your attention is drawn to important disclaimers by Hardman & Co that are printed at the end of the note.
You can also download the research note through the link below:
5 new stores opened in H1 2018, 1 further opened since the period end
60 stores open to-date, across 27 towns and cities
8 further leases already signed
Latest like-for-like System Sales (PLN): July +6% and August +1%, adjusting for delivery area splits, impacted by hot weather and very high comparatives
July and August 2017
Peter Shaw, Chief Executive of DP Poland said:
“DP Poland delivered continued expansion and strong growth in System Sales and profit across both corporate stores and commissary during the first half of the year. Pleasingly, this was achieved despite unseasonably hot weather impacting sales expectations as previously reported.
We have expanded the store estate by 11% so far this year and anticipate up to 20% expansion for the year as a whole. The store roll-out is underpinned by our expanded commissary capacity, logistics capabilities and area management, providing a strong platform for the Group’s long-term growth plans. We remain convinced by the longer-term growth trajectory of both sales and profit performance, as more stores are opened and as sales continue to grow across the high proportion of currently immature stores.
The Polish food delivery sector continues to grow impressively††† and we are confident that, underpinned by our well-invested infrastructure and world-renowned service and products, Domino’s Pizza in Poland will continue to outperform this growth. The Polish economy’s strong fundamentals and the continued expansion of our market supports the growing opportunity for the highly successful and competitively robust Domino’s proposition in Poland.”
18 September 2018
* System Sales – total retail sales including sales from corporate and sub-franchised stores.
** Like-for-like growth in PLN, matching trading periods for the same stores between 1 January and 30 June 2017 and 1 January and 30 June 2018
*** When a store’s delivery area is split, by opening a second store in its original delivery area, a significant portion of the original store’s customer database is allocated to the new store, resulting in the original store losing sales. Calculating pre-split like-for-likes allows us to see sales growth by matched delivery areas, irrespective of the opening of new stores. Pre-split like-for-likes are a standard measure adopted by many major Domino’s Pizza master franchisees. See note under Finance Director’s Review.
† Sales minus variable costs
†† Sales minus variable costs
††† Source: Euromonitor 2018
‡ Non-like-for-like stores that are less than 12 months old, with no matching trading periods year on year.
An article by Philip Whiterow, Proactive Investors 27 July 2018
DP Poland tipped to benefit as discounter exits Polish pizza market
DP Poland PLC (LON:DPP) should get a boost from the exit from the Polish market of cut-price competitor Telepizza, according to broker Peel Hunt.
Telepizza has 107 stores and is one of DP Poland’s larger competitors, but these are being sold to Amrest, which runs Pizza Hut Poland.
Positive impact on DP Poland
Amrest is a Warsaw-listed international restaurant and café business and the broker expects it to close some Telepizza stores and convert the others to Pizza Hut or one of its other brands.
Even though Pizza Hut is growing in Poland, Telepizza was a discount operator that was competing largely on price and its exit should allow a bit more wriggle room on promotions.
DP Poland might also be able to pick up experienced Telepizza sub-franchisees displaced through the deal.
In May, Telepizza and Pizza Hut agreed a global partership and today’s announcement ‘feels more like a bit of a tidy-up around the edges of that deal, rather than a change of strategic direction for Amrest in relation to pizza in Poland,’ said the broker.
“Overall we expect the impact on DP Poland to be positive as a low-priced competitor exits the market.”
The broker has a buy recommendation and 75p target price.
DP Poland PLC (“DP Poland or the “Company”) H1 2018 Trading Update
System Sales up 38%. Like-for-likes 13%. 77% of delivery sales ordered online.
38% increase in System Sales* H1 2018 on H1 2017
13% like-for-like** growth in System Sales H1 2018 on H1 2017
77% of delivery sales ordered online
59 stores in 26 towns and cities to-date
5 new stores opened in H1 2018
6 further leases already signed and a number of stores under construction
Peter Shaw, Chief Executive of DP Poland said:
“System Sales grew 38% in the first half of the year as a result of double digit like-for-like sales growth and sales from non-like-for-like stores (those opened within the last 12 months). This robust growth was achieved in spite of unseasonably warm weather in May and June, warm weather tending to suppress home delivery sales. Balancing the warm weather, from the middle of June the World Cup supported sales as football fans ordered delivery pizza while watching matches on TV; the Poland matches generated particularly high sales.
The proportion of sales ordered online continues to grow and, at 77% of all delivery sales ordered online, Poland is one of the leading Domino’s markets worldwide for online sales. Online ordering is not only very popular with our customers, it is a highly cost-efficient channel to operate.
Healthy growth in Poland’s consumer economy has encouraged competitive activity as food delivery aggregators and direct pizza delivery competitors have been investing in both marketing and store openings, consequently the Polish home delivery market is showing significant growth†, as witnessed in many other markets. Domino’s Pizza is well positioned in Poland to take long-term advantage of this market growth, through its focused proposition to deliver consistently great tasting, freshly made hot pizza, fast, time after time after time, the fundamental reason why Domino’s Pizza became the world’s number one pizza chain†† by system sales in 2017.
Following our record number of store openings in 2017 (19 stores opened) we are focused in 2018 on balancing store openings with growing the sales and EBITDA performance of our immature stores. We expect a store to take 12-18 months to reach breakeven and at the beginning of 2018 half of our corporate store estate was less than 12 months old and two thirds less than 24 months old. As the proportion of immature stores reduces, relative to the overall estate, we expect to see a positive impact on Group EBITDA. In this context we have opened 5 corporate stores so far this year and have a pipeline of 6 store leases already signed, with a target of 10+ store openings by the year end, representing c.20% growth in the total store estate 2018 on 2017. As well as corporate store openings we are in discussions with both existing and potential sub-franchisees on opening more sub-franchised stores this year.
Our new commissary in Łodz is operating very effectively as it nears it first anniversary, producing growing volumes of dough and distributing growing volumes of ingredients to stores, alongside our Warsaw commissary.
Gross profit margins in both store and commissary P&Ls were boosted in H1 by price deflation in the European cheese market, margin benefits that we share with our sub-franchisees. The price of cheese is material because it accounts for a significant proportion of the food cost of pizza.
We intend to announce our interims results for the six months ended 30 June 2018 on 18 September.”
19 July 2018
* System Sales – total retail sales including sales from corporate and sub-franchised stores.
** Like-for-like growth in PLN, matching trading periods for the same stores between 1 January and 30 June 2017 and 1 January and 30 June 2018
† Source: Euromonitor 2018
†† Domino’s Pizza worldwide sales in 2017 $12.2bn. Pizza Hut worldwide sales in 2017 $12.03bn. Source: Ad Age 20 February 2018
020 3393 6954DP Poland PLC
Peter Shaw, Chief Executive
020 7418 8900 Peel Hunt
Adrian Trimmings/George Sellar
Click this link for an interview with Peter Shaw, Chief Executive
